Sociota Blog


Vartika Srivastava Thursday, October 8, 2015

Significance of Keywords in Social Media Strategy

The first thing that strikes mind on listening the word, “keyword” is its relation with the search engine rankings. People tend to overlook importance of keywords while developing their social media strategy. However, keywords play a crucial role in company’s brand positioning and converting website traffic into lead generation. In such a scenario, sticking to just one formula for monitoring

Vartika Srivastava Friday, September 25, 2015

How to Design Social Media Marketing Strategies for your Business?

Understanding your target audience is an important aspect of any online business. With different social media platforms entering the web world, the need of the hour is to design your social media marketing strategies in an effective manner to reach out to your specific audience. Several online businesses are hiring services of social media management companies to develop marketing strategies.

According to Reuters,“Socia

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