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By Vartika Srivastava On Monday, November 30, 2015

Effectively Scheduling your posts on Social Media

In a business scenario, scheduling involves planning activities ahead of your time to meet professional objectives. It is extremely important to know how to effectively schedule your updates on social media. Scheduling your posts and updates on social media is an important aspect of your social media strategy.

Scheduling updates is a small step but saves a lot of time and energy. It enables you to update several posts and upd

By Vartika Srivastava On Friday, October 23, 2015

Importance of Social Media Reporting in your Online Business

It is quite a known fact that finding and analyzing results of Social Media Report play a significant role in flourishing your online business. Businesses conduct an in-depth analysis of social media activities on a daily basis. These companies keep a hawk’s eye on precious business insights and take appropriate action to improve their website performance.

An important aspect of creating Social Media Report is

By Vartika Srivastava On Thursday, October 8, 2015

Significance of Keywords in Social Media Strategy

The first thing that strikes mind on listening the word, “keyword” is its relation with the search engine rankings. People tend to overlook importance of keywords while developing their social media strategy. However, keywords play a crucial role in company’s brand positioning and converting website traffic into lead generation. In such a scenario, sticking to just one formula for monitoring

By Vartika Srivastava On Friday, September 25, 2015

How to Design Social Media Marketing Strategies for your Business?

Understanding your target audience is an important aspect of any online business. With different social media platforms entering the web world, the need of the hour is to design your social media marketing strategies in an effective manner to reach out to your specific audience. Several online businesses are hiring services of social media management companies to develop marketing strategies.

According to Reuters,“Socia

By Vartika Srivastava On Thursday, September 17, 2015

How to boost your Online Business using Social Media Analytics and Reporting


In the Online business world, Social Media Analytics and Reporting plays a key role in enhancing audience engagement and social media marketing. However, online businesses are not able to fully leverage the benefits of Social Media Analytics and Reporting. Leveraging its value, businesses can be greatly benefitted in terms of enhancing their brand value and on

By Priyanka Sharma On Saturday, January 10, 2015

Use Your Social Media Profiles and Get Sociotized

Sociota is a Simple, fast, affordable social media platform that enables its users to monitor and manage multiple pages and profiles via single dashboard. Sociota keeps a track of all the sociotized profiles and scores them on four basic factors - Reach, Activity, Engagement and Sentiment. You can Sociotize keywords or profiles you want to track and make their reports available publicily which can be viewed in future too. Here is a demo on&nbs

By Priyanka Sharma On Tuesday, January 6, 2015

Complete social media analysis of three telecom operators in India,@airtelindia, @ideacellular, @RelianceMobile based on their Twitter profiles. Out of the three analyzed profiles, airtelindia (twitter) has come up with the best overall performance.

This presentation will diagnose the reasons, as to why Airtel is the most popular brand and why reliance is not able to gain that level of Read More

By Priyanka Sharma On Saturday, December 20, 2014

How To Become An Industry Leader On Social Media.

Did you know what and how you communicate on social media can largely influence your online presence? The higher your reputation is, the better are your chances of becoming an industry leader.In social media terms, a loyal fan base is often built in the form of followers and likes. Foxfans is a great source that helps attract more followers and likes on Instagram. The bigger y

By Nitin Tripathi On Wednesday, December 17, 2014

Social media Tips for Christmas And New Year

The holidays are the most awaited time of the year for the four ‘F’-words, don’t get me wrong, i am talking about Friends, Family, Food and a Fresh start. Well Food is taken care of by the Family, which makes you a ‘Family Guy’ and the Friends are always around if you have beer. But what about a ‘Fresh Start’ also the new year is enough days from now to still concentrate on the present

By Priyanka Sharma On Monday, November 17, 2014

Creating The Perfect LinkedIn Posts

LinkedIn is one of the best social media networks for business to business brands looking to expand their reach online. If you are using the best times of the day as we have mentioned before in another post you have a good chance that your updates on the network will be noticed.

You can improve your chances even further by enhancing your posts. According to

By Sociota On Saturday, November 15, 2014

What is new in Sociota 3.2

The current version of Sociota is the next generation Social Media Dashboard that uses the power of collaborative social media analytics. What this means is that any keyword or profile once Sociotized and made public, remains available for others to view in the future too. Similarly, all the keywords sociotized by others remain available for you too. Following is a breakdown of the services offered on Sociota.



By Priyanka Sharma On Saturday, November 15, 2014

How Your Christmas Campaigns Should Be Run

The Christmas holidays are a time when many businesses shut down their offices and nobody is there to update social media profiles. However, often, the Christmas afternoon and Boxing Day is one of the busiest days for users: many of whom are looking to test their gifts from loved ones.

For retail businesses, this could be an important period for your social media s

By Priyanka Sharma On Friday, November 14, 2014

How To Generate More Interest In Your Tweets?

Are you looking for a better response to your content on Twitter? Are you hoping you can generate more traffic, leads and sales through Twitter and the content you publish? Then read these tips about how you can improve your Twitter updates to gain more shares, comments and followers.

1. Include An Image Or Video

Images are one of the mos

By Priyanka Sharma On Thursday, November 13, 2014

What Lessons Can Be Learned For Doomed Social Media Platforms

Before there was Facebook, Twitter, Instagram and others there were other social media networks. The success of the previously mentioned has meant today’s social media users believe there is some stability. However, if anything, the history of the social media realm has taught us that at anytime, something might come along to disrupt that vi

By Priyanka Sharma On Tuesday, November 11, 2014

Should You Automatically Share Content From Twitter To Facebook?

There has been a long standing relationship between the two social media network rivals. Instead of being fierce rivals that insist you use one or the other, they allow you to share content between platforms automatically.

This is great for those businesses and individuals that want to share the same content with both platforms on a regular basis. Howe

By Priyanka Sharma On Saturday, November 8, 2014

The Different Types Of Tweets

There are many different types of Tweets you can use within your Twitter campaigns to draw attention to your brand. Each one has specific advantages and disadvantages, but used in the right way can greatly increase the awareness for your brand.

Here are the names, descriptions, advantages and disadvantages of those tweets and how you can best use them to expand yo

By Priyanka Sharma On Monday, November 3, 2014

Listen To A Podcast To Get Your Business Moving

Social media marketing is a tough marketing avenue to get right when you are just starting out. You need to know the best practices and how to implement them correctly. Reading a book might be one of your options; however, you could also listen to podcasts.

There are several podcasts available that can sharpen your some of

By Priyanka Sharma On Saturday, November 1, 2014

How To Gain Social Mentions

Part of your overall strategy when creating social media plans should be to increase the reach ofyour brand by gaining social shares and mentions. Social shares are very easy to accumulate on any network and only require you to have a following and some good content. Social mentions on the other hand require you to have a completely different approach.

There are se

By Priyanka Sharma On Saturday, November 1, 2014

Four Top Social Media Marketing Books To Improve Your Campaigns

A significant number of businesses are now performing some sort of social media marketing. That is a lot of competition to beat in order to get noticed. Therefore, every advantage you can obtain is going to give you better results and make your social media marketing more cost effective.

Learning more about the best practices for your social media marketing campaign

By Priyanka Sharma On Friday, October 31, 2014

Expand Your Reach With Facebook

Too many businesses still don’t realise how they can generate leads on the social media network giant Facebook. Part of the problem is that Facebook is a more personal platform rather than a corporate one like Twitter and LinkedIn. Therefore, your mindset needs to change.

Just because Facebook is more personal doesn’t mean that it is useless for those se

By Priyanka Sharma On Friday, October 31, 2014

Common Tweeting Mistakes

Twitter is flooded with brands that often make mistakes when they are constructing their online campaigns. A poorly delivered campaign does not just limit your traffic and lead generation. It can severely damage your reputation online and whether Twitter will remove your account. All it takes is for a few people on the platform to complain about your behaviour for your account to be suspended – forcing you to start ag

By Priyanka Sharma On Wednesday, October 29, 2014

Are You Using Facebook Properly?

The average user on Facebook has a possible 1,5000 stories that are filtered through their News Feeds. Only about 20% of them will actually show. To ensure yours are included on the news feed of your important Facebook connections, you can try any of these following approaches:

1. Remove links from the copy

Ensure your copy is as succinc

By Priyanka Sharma On Wednesday, October 29, 2014

A Week Schedule For Twitter

Too many businesses don’t understand how they can create an excellent Twitter schedule that will deliver interest for their website. There are several different types of tweets that when combined together and used in moderation, can create a brilliant schedule that will quickly grow your following and visits to your website.

So, here is a

By Nikhil Tiwari On Wednesday, October 29, 2014

Best Practices For Twitter

The growth of Twitter has been extraordinary. According to the social media giant it took them three years, two months and one day to get from the one tweet to the billionth tweet. Now it takes less than one week for that number to be sent.

There is a lot of social media ‘noise’ so it can be hard to get your message across and attract the attention of your intended audience. In some cases, accounts revert t

By Nikhil Tiwari On Saturday, October 18, 2014

Social Media Statistics Your Should Know

Very often social media is one of the best ways to communicate with your potential customers. Often, businesses advertising the use of social media marketing, concentrate on the how to use it, but only a few will tell why to use it. Those that do tell you will often only provide a few select statistics on why it is important.

So, at Sociota, we’ve decided to publish a number of statistics that show why social med

By Nitin Tripathi On Tuesday, October 7, 2014

Four Uses For Social Media You Might Not Have Realised

Social media is becoming a bigger part of our lives and ignoring the benefits can mean youlose out. In order not to miss out try to embrace social media and how it can support your life.

1. Secure You A New Role

Last year alone, 15% of new jobs were secured when businesses used social media to source candidates directly from their social media profiles. As well as being found directly social media can suppo

By Nitin Tripathi On Friday, September 26, 2014

Social Media Tool Vs Twitter and Facebook Linking.

With the ever expanding size and the utility of social media it will be ingenious of us to ignore it and go about our business. Social Media Management is the business today. Its hard to ignore the single biggest driving force in todays world and act like an ostrich. Social media in today’s world has multiple faces. Its a statement one makes about one&rs

By Nikhil Tiwari On Friday, September 26, 2014

The 80- 20 rule of social media engagement

In any game out there, rules govern the conduct and how players are supposed to relate with eachother. Social media engagement is also like a game, where rules apply, if any business plays by these rules chances of success are very high. The 80 -20 rules is often cited as one of the most important in social media engagement. Sadly this rule is broken right, left and centre. The rule stat

By Nitin Tripathi On Thursday, September 25, 2014

The best social media platform for your business

One question that many small business owners ask revolves around choosing the best social media network for their marketing campaigns. One thing that comes out of such a question is the fact that small businesses have realized the huge opportunity presented by social media in marketing their businesses. According to Steve Strauss the writer of the best seller book titled Small Business Bible ,the marketing world has changed over the period of

By Nikhil Tiwari On Thursday, September 25, 2014

Benefits of Premium  Membership On Sociota

Maximise the opportunities on social media with a Sociota Premium Membership. Our Premium Membership account offers you numerous features to drive traffic to your website and extend the reach of your content.

The Premium Membership option is perfect for your business to yield a significant social media return and turn your brand into an industry thought leader. The features on the Premium Membership gives you tool

By Nitin Tripathi On Wednesday, September 24, 2014

Social media competitor analysis and its relevance to your business

Are you wondering why the competitors are earning more attention on their social media campaign? What are they doing right? What are you missing on? Are you efforts going in vain while you competitors are gaining massively?


You probably need a competitor analysis. It’s a simple concept of an adequate research on your competitors to gain basic insight as to what works

By Sociota On Wednesday, September 24, 2014

The Ultimate Social Media Management Experience

Social media is one of the best ways you can communicate with your audience. Not only can it increase brand awareness but it can increase traffic to your website and generate leads. Customers expect your business to have a social media profile on most of the major networks. Those businesses that don’t, may find their brand is shunned by customers.

However, social media can be very time consuming, unless you use a

By Nikhil Tiwari On Tuesday, September 23, 2014

Other Uses For Your Social Media Profiles

Social media is one of the best ways to build awareness for your brand. The majority ofcontent published online is marketing designed to direct the audience to visit a website. With so many businesses looking to develop relationships with their customers in this manner, it is little wonder the majority of social media campaigns don’t reach their full potential.

What your brand needs to do is differentiate itself. To d

By Nitin Tripathi On Tuesday, September 23, 2014

Multiple Facebook Account Management on Sociota

Social scheduling and management on FaceBook pages and accounts is the most powerful feature of Sociota. It provides you a friendly platform for managing multiple FaceBook accounts and multiple pages 

Follow these simple steps to manage your Facebook accounts on Sociota which is designed for an actionable multiple Facebook account management.   



By Sociota On Tuesday, September 23, 2014

Benefits of Premium Plus Membership On Sociota

Give your premium social media a little plus with our Premium Plus account, a powerful push to a better social media output.

Social media is an important part of your online marketing activities. Customers regularly claim they use social media for brand and product research, interacting with potential suppliers and resolving issues. Not having an active social media account can be disruptive to your sales process,

By Nitin Tripathi On Monday, September 22, 2014

Should Your Child be allowed on Social Media?

One of the biggest questions any parent asks is whether or not to allow their child to have a socialmedia account. For some of our children it is a must have, so how reasonable is our concern over our children on social media sites? Is there a real danger for teenagers on social media? To look at this we must first address the concerns.

Inappropriate Content

Whether we are talking about images of an adult nature o

By Sociota On Monday, September 22, 2014

Social Fails And The Lessons We Can Learn From Them

Social media is fraught with brands making errors in judgement that can damage their online identity. 2014 has been no exception to the various mistakes that have provided endless lessons for social media experts to use.

Here are some of the biggest mistakes from 2014 so far and what lessons we can learn from them.


1. Blaming The Tools

Rakesh "Rocky" Agrawal, the forme

By Nikhil Tiwari On Monday, September 22, 2014

How To Avoid Social Media Burnout

A successful social media campaign can drive traffic to your site, generate leads and improve your revenue. To achieve these goals, you need to put in a lot of hard work, be flexible and consistent on your profiles.

Social media can cause burnouts because of the time demands of managing your profiles and your business. Therefore, you need to consider metho

By Nikhil Tiwari On Saturday, September 20, 2014

Uses of Social Media You Might Not Have Realised

Social media, like the name suggests, is all about keeping social while on the web but also has a range of uses that you might not have considered. Here are some great, alternative ways to use social media that you can take advantage of today!

1. Getting a job

Between 2012 and 2013, the number of businesses using social media to help people secure a

By Nitin Tripathi On Saturday, September 20, 2014

7 ways to make best use of your social network

Social media is an integral part of our day to day life today and there are many reasons why you need social media. So much so that what happens on social media affects our everyday life. Every social media profile is a statement by the owner of the profile as to who he/she is in real life. Its a digitized reflection of the real world on

By Sociota On Saturday, September 20, 2014

Premium Social Media Management

Develop and manage your social media profiles with a premium account that will take your strategy to the next level.

Social media is a time consuming activity but one which provide significant rewards. Your target audience will expect you to continuously be publishing new content throughout the day. To adhere to this expectation you either spend a significant amount of your time online or use a social media manage

By Nikhil Tiwari On Friday, September 19, 2014

Looking To Boost Your Social Media Profile?

Do you want to significantly increase your online reach? Are you looking to introduce your brand to new audiences? Sociota’s Corporate profile may be your answer to that. Our highest level package offers unrivalled abilities to manage and improve your social media campaigns. As with our lower tier packages you:

• Can add an unlimited number of social media profiles to your account.

• Can keep

By Sociota On Thursday, September 18, 2014

How Does Sociota Compare To Other Social Media Management Sites?

It would be hard for Sociota to ignore the fact there are other social media management sites available. There are many of them who have been in the market for a long time such as Hootsuit, Sprout Social, Buffer, Social Oomph or Klout

In this article we look at some of the other social media management tools and compare the

By Nitin Tripathi On Thursday, September 18, 2014

How To Build Social Media Engagement

Social media is one of the best ways to build engagement with your target audience. Surveys have found social media is one of the most favoured methods for consumers to discover new brands and learn more about them. Therefore, creating an approachable brand with engagement encouraging content should be a focus for your business.There are a numerous tips for your cam

By Nitin Tripathi On Wednesday, September 17, 2014

Four Strategies To Employ For The Success Of Your Brand

There are a number of social media platforms that have sprung up over the years and they are all great places to make known your brand. With the right Social Media Management and Monitoring platform, your recognition will grow and this is through the marketing and automation tools made available by that particular platform. When this happens, prospects are targeted and sales are driven through the sales funnel enabling you to establish a footh

By Nikhil Tiwari On Wednesday, September 17, 2014

Do You Want A Powerful Management Tool For Free?

Sociota offers four levels for members to sign up to. This article is going to focus on the free, regular, account you can sign up for. Our regular account is perfect for individuals or those just starting out and wanting to give our management program a try.

Even though we offer our regular account for free, many powerful tools are still available for you. We believe our management system is far more generou

By Sociota On Wednesday, September 17, 2014

Four Reasons Why You Need A Social Media Management Tool

Social media management is one of the most important activities for your business in today’s digital world. Customers expect businesses to have a social media presence and most will complete research on brands and products through Facebook, Twitter and other platforms before making a purchasing decision.

The right social media management strategy can therefore drive a

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